I design products and systems that make complicated things clear.

I’m a product designer and UX strategist, and for more than 20 years I’ve been turning complicated ideas into digital experiences people actually want to use.

For the past five years, I’ve been the sole designer at Forward Health Group, a healthcare data analytics company, working directly with its CEO and leadership team. I’ve shaped the strategy and experience behind its website, led its brand guidelines, and designed and built more than 100 digital experiences — including websites, microsites, and landing pages — supporting its sales team. Before that, I spent ten years at a design agency creating digital experiences for Harley-Davidson, Philips Avent, and Mercury Marine, then built my own practice working with brands including Arm & Hammer, Duke Health, GenoPalate, and many small businesses.

My career has evolved from visual design to UX strategy and product design. Recently, I’ve integrated AI as a creative and technical partner. I define the strategy, shape the experience, write the specs, and direct the build.

I studied at California College of the Arts in San Francisco and the University of Wisconsin–Milwaukee, where I later developed and taught a senior-level design course. I’m President of the Board of Directors of 414digital, a nonprofit marketing organization serving SE Wisconsin, and have been involved for seven years. In the warmer months, I host guests at my Airbnb in Door County, Wisconsin, applying many of the same principles of customer experience, thoughtful design, and hospitality in the real world. I also grew up working in my dad’s organic garden, which might explain why healthy food, fresh ingredients, and the satisfaction of growing something good make me happy.