GenoPalate
Turning DNA-based nutrition science into food choices people can act on.
Structure, flow, and content designed in 2016. Visuals refreshed for this portfolio.
GenoPalate takes a layered, scientific approach to how your body works and what it needs, combining DNA insights, blood biomarkers, lifestyle information, and coaching from registered dietitians. In 2016, the founders brought me hand-drawn sketches for the first version of their app, to be built and tested before release.
My role: Product design, information architecture, and UI design, working directly with the founders.
Challenge
Genetic and nutrition data is dense. People don’t need to know what a gene variant is. They need to know what to eat, and to believe the science is worth paying for.
Solution
A layered report that moves from highlights to detail: a personalized, science-based nutrition guide that’s easy to understand.
in-depth report screens, designed from the founders’ hand-drawn sketches
levels of detail: highlights, full report, and a deep dive on each nutrient
in the App Store today, after many iterations since
Start with the answer
The home screen gives people what they came for first: a short list of report highlights and their top foods, with one clear path into the full report.
The whole picture, then the detail
The full report groups every nutrient by category and shows each one as a simple range, so a person can scan the whole picture and tap into anything that stands out.
Each nutrient has its own page: a gauge for the recommended amount, the foods that provide it, the benefits, and the genes behind the recommendation. A population graphic turns a statistic into something you understand instantly: how many people share your genotype.
